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We supervise your product in clearly structured steps, taking a holistic approach towards the development of the collection, ensuring concepts consider the target group, price segment, size range, marketing strategy and distribution structure.
In this process the protection of the concept is our primary concern.
Within the concept we consider:
- Market analysis and competitor studies
- Definition of the collection concept according to size, frequency of offers and price levels
- Theme boards including colour concept series boards
- We include detailed shapes, sizes, materials and supplier information
- Colour boards with clear colour specifications
- Styling boards including your product preparation
- Development of prototypes and release for bulk production
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